Passionate about performance

VIA by Red61 is a Market-leading Audience Management and Ticketing System for Venues, Agents, Festivals and Networks


Pleasance Theatre Trust. Photographer Jassy Earl

The Power Behind Successful Performances

Red61 VIA Ticketing Solutions deliver supreme performance in some of the most testing and complex arts environments.

Developed by an expert team with frontline experience of the world’s most successful arts events and venues, VIA provides a flawless ticketing solution designed to:

MAXIMISE REVENUE by optimising on and offline sales channels

ENHANCE CUSTOMER EXPERIENCE through easy accessibility on the web, on mobile or in person

BUILD AUDIENCES through detailed insights, marketing analytics and comprehensive reports to drive campaigns that encourage loyalty and respond to emerging trends

REDUCE COSTS with a flexible system utilising minimal hardware requirements, automated ticket pick-up and integrated mobile functionality

SCALE WITH CONFIDENCE from single venues to multi-site, high-volume ticketing networks through a robust and resilient infrastructure.

Edinburghs Hogmanay Red61 ticketing video
Red61 VIA in action at Edinburgh's Hogmanay
INCREASE YOUR REVENUE
  • Integration with 3rd party applications
  • Cross and Up sell solutions
  • Merchandising module
  • Multi-site, networked ticketing
ENHANCE YOUR CUSTOMER EXPERIENCE
  • Advanced mobile functionality
  • Self-service collection
  • Cross-selling between networks
  • Latest technology innovation including RFID
BUILD YOUR AUDIENCE
  • Data Analytics
  • Reporting Suite
  • Marketing and Campaign Management
  • 360 Customer Database
ADAPTABLE INFRASTRUCTURE
  • Comprehensive API for customisation
  • Cloud or local hosting
  • Unlimited user licenses
  • 24/7 support

About us

Introducing Red61

Red61 was founded in 2002 to build a robust and flexible ticketing system that could handle the size and complexity of the Edinburgh Festival Fringe. With more than 50,000 performances of 3,200 events in over 300 venues, and with attendances of 2.5 million people over the three-week festival, the Fringe is the largest arts festival in the world. Building on constant innovation, our ground-breaking audience engagement software and solutions now benefit major cultural venues and arts festivals worldwide.

Collaboration and partnership are at the heart of Red61. With an experienced team from across the audience management and ticketing sector, we specialise in working with clients to build creative and flexible solutions that improve existing businesses or are the strong foundation on which to build new ones.

We understand that today’s requirements will change tomorrow, so we harness new technologies that give clients’ the ultimate adaptability and agility with a cost-effective infrastructure designed for seamless integration with other new and emerging platforms.

If you’re looking for an audience engagement solution that fits the needs of your business, whatever size, scale or complexity, contact Red61 today.

Southwark Presents Red61 ticketing video
Red61 VIA in action at Southwark's Fireworks Night

Jobs

Garden of Unearthly Delight box office 2016
Assembly Festival George Square Gardens
Edinburgh Festival Fringe Half Price Hut on Mound Precinct 2015
Tiger Dublin Fringe The Harp 2014
Brighton Festival Fringe 2016
Abu Dhabi Science Festival 2015

Build a career with Red61

If you’d like to build a career developing groundbreaking solutions for the arts, come and join Red61.

With our constantly growing international client base and continual seasonal festivals, there are exciting opportunities to join our team.

Current vacancies - updated 22 January 2017:

Contact us

Address

The Stack, 1 Papermill Wynd
McDonald Road, Edinburgh
Scotland EH7 4QL

Phone

+44 (0)345 867 2203

Get in touch