Come and explore the Edinburgh Festival Fringe’s ticketing solution as we lift the lid on the best kept secret in the ticketing world.
Red61 will explore VIA and the unique architecture that enables the Fringe to build the largest temporary agency network in the UK.
In August 2015 the Edinburgh Fringe sold almost 2 million tickets for the three-week festival. That breaks down to 50,459 performances of 3,314 shows in 313 venues.
During this Showcase we will explore the elements that make the partnership between VIA and the Edinburgh Fringe Festival such a success, for both the Fringe and the venues within it. Red61 are opening our doors to explore the following:
In typical Fringe fashion we will end the Showcase with a refreshing drink and we will pick up a show to get the full experience. Sign up for more information.
Red61 is an experienced and innovative ticketing software and solutions provider. We provide a range of market leading software and operational ticketing services; tailored to fit any size, scale or level of complexity.
VIA is the market-leading ticketing system from Red61. It has been designed to effortlessly manage high volume ticket sales for festivals, venues and multi-site ticketing networks.
Focusing initially on the Edinburgh Festival Fringe, the largest arts festival in the world, Red61 has grown to become the ticketing solutions provider that sits behind major arts festivals and cultural venues in Canada, Australia, Ireland, South Africa and Abu Dhabi.
We excel supporting clients in the following sectors:
Efficiency, speed and power are all requirements of festival on-sales. VIA amply manages large volumes of ticket sales, under pressure and through all sales channels across multiple locations. Large or small, thousands of tickets or hundreds of thousands of tickets; Red61 has the perfect solution for your festival requirements.
Partnering with Red61 provides you with a robust, flexible and secure ticketing solution that fulfils your organisation’s long-term goals. VIA contains modules which facilitate development and maintenance of lasting relationships with your customers including management of memberships, schemes, donations and Gift Aid.
Red61 excels at enabling cross sales and marketing opportunities over citywide or national networks. We designed, built and maintain the UK’s largest citywide ticketing network in Edinburgh, allowing the Edinburgh Festival Fringe Society to act as an agent for 3,000 events in almost 300 venues.
VIA enables agencies to handle high volumes of transactions, growing sales across all of their channels. Working with Red61 enables agencies to collaborate more closely with each client, leveraging our distributed network architecture and single ticket inventory model to maximise returns.
VIA has been designed to effortlessly manage high volume ticket sales for festivals, venues and multi-site ticketing networks. It's unique structure enables different arts and ticketing organisations to easily sell tickets for each other across multiple channels.
Its scalability, flexibility and ability to be used in many differing environments also make it an outstanding solution for stand-alone venues or single events.
VIA has minimal systems requirements and is easily downloadable from a web page. It can be used from a single terminal sales point right up to multi-terminal box offices across different sites both within the one company and across associated, cross-selling organisations, incorporating counter, phone, web and mobile sales and self-service collection points.
Red61 and VIA have sat at the heart of Edinburgh Festival Fringe since 2009, providing a box office solution to all participants at the Fringe as well as a one stop shop for ticket purchasing.
Born in 1947 from eight theatre groups turning up uninvited to perform at the (then newly formed) Edinburgh International Festival, the Edinburgh Fringe has grown into the largest arts festival in the world.
In 2015 2.3 million tickets were sold to 50,459 performances of 3,314 shows in 313 venues.
Edinburgh's Hogmanay is Scotland's world-famous New Year Festival and presents three days of specacular events, incredible bands and amazing audiences from every corner of the globel.
Red61 ticket events including the spectacular Torchlight Procession and the Hogmanay Street Party, framed by the stunning backdrop of Edinburgh Castle.
VIA's self-service ticket collection kiosks saw 15,000 of tickets collected on 31 December alone.Watch the Video
The world-renowned Edinburgh International Book Festival is a key event in the August Festival season celebrated in Scotland's capital city.
The Festival programmes over 700 events and is one of the largest and most dynamic festivals of its kind in the world.
Space is at a premium in the Book Festival's temporary box offices. To help, Red61 deployed Raspberry Pi 2s – credit-card sized computers that cost less than £50 – to run self-service kiosks and VIA counter sales points.
Fancy an interesting career with Red61? We have a varied team of technical and operational staff.
With our constantly growing business and seasonal festivals, there are often exciting opportunities to join our team.
All of our job vacancies will be posted on this page as they arise.