Welcome to Red61
Red61 is committed to developing and supplying innovative ticketing software to venues and festivals as well as city-wide, national and international ticketing networks. We successfully establish long-term, sustainable and collaborative relationships by providing the highest quality support, advice and continual product development. Red61 help ticketing businesses control costs and make the best use of their customer data to maximise ticket sales, either as an autonomous operation or in collaboration with other venue, media and technology partners.
Red61 offers the VIA Ticketing System, the strongest foundation on which to maximise channels to market and capitalise on digital or mobile platforms for any type of venue or ticketing organisation.
Coming Soon
The Red61 website is still being built, but here’s some information about who we are and what we do. We will be releasing more pages over the coming weeks, with detailed information on the VIA Ticketing System, testimonials, case studies and more. So bookmark us and pop by from time to time, or follow us on Twitter.
See you soon!
A little bit more about us…
Based in Edinburgh, Red61 has expanded within the UK and Ireland and is moving into other international markets.
The Company offers the VIA Ticketing System, developed by an in-house software team. Designed initially for the complex requirements of the largest arts festival in the world, The Edinburgh Festival Fringe, VIA is the ultimate system for operating in a diverse market where venues can range from a 60 ticket Fringe theatre to large venues and arenas.
VIA is the strongest foundation on which to maximise channels to market and capitalise on digital or mobile platforms for any type of venue or ticketing organisation. VIA’s unique infrastructure makes it easy for venues, agencies and media organisations to collaborate in increasing sales and marketing opportunities whilst at the same time empowering and supporting individual venues and ticket sellers.
Red61 also manages the Festival Fringe Society box office in Edinburgh, which processed 900,000 tickets for Fringe venues in 2011. We are responsible for the maintenance of Society’s IT infrastructure and manage their data protection and PCI:DSS policy.
The Company also created, set up and manage the infrastructure for the Edinburgh Fringe network, which consists of 26 box office sites and is the largest city-wide ticketing network in the UK.
In 2011 Red61 and the Fringe Society began to collaborate on the development of a year round ticketing service. The Fringe Box Office successfully won the contract to be the official box office of Edinburgh’s Hogmanay, managing the sale and distribution of nearly 90,000 tickets and passes for the world famous street party and concert in the gardens. In 2012 the Fringe Box Office will announce further projects and collaborations with other events and festivals.
Red61 is not just a system supplier. We’re an active user of our own system and we manage complex box office operations, so we really understand the needs of a modern ticketing organisation.
