Passionate about performance

VIA by Red61 is a Market-leading Audience Management and Ticketing System for Venues, Agents, Festivals and Networks

Pleasance Theatre Trust. Photographer Jassy Earl

The Power Behind Successful Performances

Red61 VIA Ticketing Solutions deliver supreme performance in some of the most testing and complex arts environments.

Developed by an expert team with frontline experience of the world’s most successful arts events and venues, VIA provides a flawless ticketing solution designed to:

MAXIMISE REVENUE by optimising on and offline sales channels

ENHANCE CUSTOMER EXPERIENCE through easy accessibility on the web, on mobile or in person

BUILD AUDIENCES through detailed insights, marketing analytics and comprehensive reports to drive campaigns that encourage loyalty and respond to emerging trends

REDUCE COSTS with a flexible system utilising minimal hardware requirements, automated ticket pick-up and integrated mobile functionality

SCALE WITH CONFIDENCE from single venues to multi-site, high-volume ticketing networks through a robust and resilient infrastructure.

Edinburghs Hogmanay Red61 ticketing video
Red61 VIA in action at Edinburgh's Hogmanay
  • Integration with 3rd party applications
  • Cross and Up sell solutions
  • Merchandising module
  • Multi-site, networked ticketing
  • Advanced mobile functionality
  • Self-service collection
  • Cross-selling between networks
  • Latest technology innovation including RFID
  • Data Analytics
  • Reporting Suite
  • Marketing and Campaign Management
  • 360 Customer Database
  • Comprehensive API for customisation
  • Cloud or local hosting
  • Unlimited user licenses
  • 24/7 support

About us

Introducing Red61

Red61 was founded in 2002 to build a robust and flexible ticketing system that could handle the size and complexity of the Edinburgh Festival Fringe. With more than 50,000 performances of 3,200 events in over 300 venues, and with attendances of 2.5 million people over the three-week festival, the Fringe is the largest arts festival in the world. Building on constant innovation, our ground-breaking audience engagement software and solutions now benefit major cultural venues and arts festivals worldwide.

Collaboration and partnership are at the heart of Red61. With an experienced team from across the audience management and ticketing sector, we specialise in working with clients to build creative and flexible solutions that improve existing businesses or are the strong foundation on which to build new ones.

We understand that today’s requirements will change tomorrow, so we harness new technologies that give clients’ the ultimate adaptability and agility with a cost-effective infrastructure designed for seamless integration with other new and emerging platforms.

If you’re looking for an audience engagement solution that fits the needs of your business, whatever size, scale or complexity, contact Red61 today.

Southwark Presents Red61 ticketing video
Red61 VIA in action at Southwark's Fireworks Night


Garden of Unearthly Delight box office 2016
Assembly Festival George Square Gardens
Edinburgh Festival Fringe Half Price Hut on Mound Precinct 2015
Tiger Dublin Fringe The Harp 2014
Brighton Festival Fringe 2016
Abu Dhabi Science Festival 2015

Build a career with Red61

If you’d like to build a career developing groundbreaking solutions for the arts, come and join Red61.

With our constantly growing international client base and continual seasonal festivals, there are exciting opportunities to join our team.

Red61 are currently recruiting:

Support Specialist (Posted 30 March 2018)

Windows IT Technician (Posted 30 March 2018)

Frontend Developer (Posted 22 February 2018)

If the type of role you might be interested in isn't listed above Red61 would still love to hear from you. Get in touch with telling us a bit about yourself, the type of role you're looking for and why you'd like to work with us.

No recruitment agencies please.

Contact us


The Stack, 1 Papermill Wynd
McDonald Road, Edinburgh
Scotland EH7 4QL


UK +44 (0)345 867 2203
AUS +61 (0)3 8658 0761
ZA +27 (0)21 300 9268
USA +1 416 548 4815
IRL +353 (0)1 691 7672

Get in touch

Please use the form below for any enquiries. One of our team will be more than happy to help.