Unlock Your Data. Elevate Your Live Experiences.
With Red61, your data is actually yours. We provide the flexible, robust tools you need to simplify event management, drive sales, and connect with your audience.
Reporting and Insights
- 100+ Standard Reports to Boost Flexibility: Instantly track ticket sales, patron data, and customer movement on demand.
- Empower Your Box Office and FOH Teams: Keep your staff agile with simple, intuitive data access to streamline customer service for your most popular shows.
- Create Bespoke Live Dashboards: Transform your unique database metrics into clean, actionable visual insights tailored to your exact needs.
- Play Nice with Your Favorite Tools: Easily download, save, and schedule reports, or seamlessly sync real-time data directly into leading platforms such as Microsoft Excel, Google Sheets, Airtable, and Power BI.


Marketing and Analytics
- Nurture Lifelong Patron Relationships: Leverage your integrated CRM to understand your audience deeply, rewarding your most passionate supporters with exclusive offers and benefits.
- Master Complex Cross-Selling Environments: Effortlessly manage and track collaborative data streams across multiple clients, venues, or festival hubs.
- Smart, Targeted Audience Growth: Use our Google Analytics integration to lift your web traffic, make informed sales decisions, and boost revenue.
- Endless Integration Flexibility: Our industry-leading API allows you to build custom data connections with external CRM platforms, including Salesforce.
Let’s Chat! (Or Email. Or Zoom. Your Call.)
Got questions? Ideas? Big dreams? We are all ears.
Drop us a message, and let’s make something amazing happen.
