Photo: David Monteith-Hodge
For event organisers, the shift from traditional physical tickets to digital delivery methods isn’t just a trend.
It’s a strategic move offering an enhanced customer experience and significant operational efficiencies.
Red61 is committed to remaining at the forefront of this technological evolution, with a number of innovative new features consistently being rolled out to support the change in customer preferences.
Mobile wallet passes.
Flexible and secure payment solutions.
Livestreaming and online content.
These and other features are ready for use immediately when partnering with Red61.
We have consolidated our digital ticket delivery highlights, along with some recently added solutions, to spark inspiration for you and your team.
See how keeping up with these advancements can not only benefit your ticketing business now, but ensure you are not left behind as technology changes into the future!
The Clear Advantages of Going Digital
Gone are the days of long queues at the box office, lost paper tickets, and the environmental impact of printing.
Here are just a few of the key benefits that your box office will see when implementing Red61’s innovative digital features.
Convenience for Patrons
Digital tickets, easily accessible on email or mobile wallet apps, offer unparalleled convenience. Attendees receive their tickets instantly, ensuring they are ready to be scanned before reaching the front of the queue.
Streamlined Operations
Box office staff can easily manage events and assist customers using our Front of House App. This allows your box office to focus on what it does best: creating memorable experiences.
Reduced Environmental Impact
Besides relying less on clunky printers and reducing physical ticket stock, digital ticketing offers a cleaner and greener approach, contributing to more sustainable event practices.
Real-time Data and Insights
Digital platforms provide invaluable real-time data on ticket sales, attendance, and audience demographics. Easily see how many ticket buyers turned up to your events, and directly inform your marketing campaigns for future programs.
Security and Fraud Prevention
Leveraging our integrations with Stripe, Apple and Google will immediately provide a more robust and secure offering to your audience. Flexibility with payment options and ticket delivery guarantee greater peace of mind for attendees, and have been shown to boost ticket sales.
Features to Elevate your Box Office
Apple and Google Wallet Ticket Delivery
Red61’s digital wallet technology enables customers the flexibility to add tickets to their Apple or Google Wallet on a mobile device. The benefits are universal and can have a huge positive impact on your business!
Customers can easily access their individual tickets when attending an event, and are sent a notification on their device to quickly open their tickets from their lock screen. This saves valuable time at the door for your front of house teams, preventing customers sifting through their emails to find their purchase.
Additionally, wallet tickets are encrypted and include safe-sharing options between other compatible devices. This provides a greater level of security, and leverages the world-leading technology implemented by Apple and Google’s respective operating systems.
This option is available in addition to our existing encrypted QR code provision within a customer’s purchase email, helping to soften your box office’s impact on the planet, and reduce the number of tickets being physically printed at your venue! 🌱
Wallet Membership Passes
Our Apple and Google wallet mobile technology extends to the provision of digital membership cards.
Traditionally, a membership card was printed on plastic, and contained custom styling that can put a dent in your colour cartridges.
Red61’s streamlined wallet pass design now delivers the option of setting an image per membership scheme being sold, as well as an overall colour to improve the design and recognition of your pass in a customer’s wallet.
Customers can then present their cards at your venue, where they can receive any membership benefits on offer during their visit.
And of course, Red61 provides the option of designing and printing membership cards, if your audience still prefers a physical copy of their card!
On-The-Door Sales with Stripe
Tickets can be quickly sold on entry to a performance, using Red61’s mobile payment solution, Stripe Tap-to-Pay.
Pre-planning is often needed to guarantee the best seat in the house, but even the best laid plans can go astray. Customers may have been convinced to attend an event by friends or family at the last minute, without an opportunity to purchase tickets in advance.
Our Stripe mobile integration allows tickets to be quickly sold and validated on entry, without the requirement for taking further details from your customers.
Importantly, card payments are taken using NFC technology, without the requirement for paired or connected hardware. This ensures a more streamlined experience for users, while reducing operational costs in the process.
Customers simply need to tap their card against your Front of House device, and their entry is guaranteed!
Apple Pay, Google Pay and Klarna Payment Solutions
Alternative payment methods are becoming ever-popular as technology grows and evolves.
We understand that providing flexibility and convenience when making payment is incredibly important to your customers, and have partnered with Stripe to enable their world-leading technology for your box office.
Red61 offers Apple Pay and Google Pay wallet payment options for payments processed online through Stripe. These options are quick, convenient, and most importantly, secure.
Stripe offers it’s own Link payment solution, which can be switched on or off within your box office. Link allows a customer to save their card for future purchases, and is connected to any other websites using Stripe to process payments. This method is protected by two-factor authentication (2FA), meaning customers must verify their payment via a code sent to their mobile device before completing their purchase.
Red61’s integration with Stripe also enables a buy-now-pay-later option with Klarna, allowing even more flexibility for customers at checkout.
We continue to track advancements in payment technology, with the intention of providing safe, secure, flexible, and convenient options for your customers when ticketing with Red61.
Live Streaming and On Demand Digital Events
When the Covid 19 pandemic hit festivals and events across the globe, the industry found new and innovative ways to keep audiences entertained from the comfort and safety of their homes.
One of those solutions included delivering performances via a live stream or on-demand video link, that customers could watch upon purchasing an e-ticket.
Red61 adopted this solution in its infancy, and continues to provide support for digital events in a quick and easily deliverable format.
Our integration allows your box office to provide a secure link within a customer’s purchase email, containing access to exclusive digital content.
This integration is fully compatible with many leading video providers, such as YouTube, Zoom, Vimeo, and Brightcove.
You can even create a live version of your performance, then offer a recorded version simultaneously, ensuring that anyone that can’t attend doesn’t miss out!
Various accessibility options are also available to you when communicating with customers, either before or after their purchase.
Common examples of this functionality in practice include delivering best-of packages, curated digital series, as well as awards nights or speeches that may happen in remote venues.
Join the Revolution!
Technology moves fast, and is sometimes difficult to stay ahead of when your focus is driven towards supporting your customers.
That is where Red61 comes in.
We’re focused on ticketing innovation, so your box office continuously benefits from new features and a forward-thinking approach to ticket delivery.
Want to stay ahead of the curve? We’d love to hear from you! Find out more about our digital ticketing solutions, or get in touch at the link below and request a demo today.